"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 31/08/2011 - 15:20 David Nicholls' One Day (Hodder) has broken the record for the biggest ever weekly sale from an adult-readership novel in the month of August. Across all print editions, One Day sold 92,336 copies at UK booksellers in the seven... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well... Continue reading at AdWeek
[ AdWeek | 2011-08-06 00:00:00 UTC ]
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Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-27 10:30:00 UTC ]
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LeasesStartup moving headquarters to Refinery at DominoAddress: 300 Kent Ave., BrooklynLandlord: Two Trees Management Co.Tenant: WhopLease size: 9,554 square feetAsset type: OfficeChildren’s book publisher inks Midtown South leaseAddress: 381 Park Ave. South, ManhattanLandlord: ATCO Properties... Continue reading at Crains New York
[ Crains New York | 2024-04-26 15:25:09 UTC ]
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The one-day event, produced by PW in cooperation with the AALA, is set for May 22 at NYU and will include a roundtable discussion featuring four publishing CEOs; a closing keynote by TikTok star and author Vivian Tu; and panels featuring such well-known industry players as Reagan Arthur, Dawn,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-24 14:45:32 UTC ]
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A mix of history, memoir and biography, this book reflects on how time, perspective and stories left unwritten can shape our view of the past. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot
[ Book Riot | 2024-04-23 15:48:46 UTC ]
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What adult book covers have struck you as interesting, unique, or otherwise attention-grabbing so far this year? Continue reading at Book Riot
[ Book Riot | 2024-04-23 12:00:00 UTC ]
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We’re thrilled to reveal the cover for Sam Sax‘s forthcoming debut novel Yr Dead, slated for August 6. Here’s a bit about the book, courtesy of McSweeney: In between the space of time when Ezra lights themself on fire and when Ezra dies the world of this book flashes before their eyes. Everyone... Continue reading at The Millions
[ The Millions | 2024-04-18 12:00:00 UTC ]
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Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot
[ Book Riot | 2024-04-13 10:30:00 UTC ]
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