Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

Other Publishing stories related to: 'Why SSP consolidation driven by agencies is benefiting the larger SSPs'


Madeleine Milburn Agency relocates to Clapham

The Madeleine Milburn Literary, TV and Film Agency will be relocating in January 2020 from its current offices in Mayfair to Clapham, in order to expand the team and host industry events. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 19:52:56 UTC ]
More news stories like this | News stories tagged with: #film agency


The Athletic, Axios Raising Money as Rivals Consolidate

Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
More news stories like this | News stories tagged with: #raising money #digital media


Illingworth to join D H H Literary Agency as full-time agent

Bookseller Harry Illingworth is set to leave Goldsboro Books at the end of the year to become a full-time agent at The D H H Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 03:55:21 UTC ]
More news stories like this | News stories tagged with: #bookseller #literary agency


Folio Lit Acquires Emma Sweeney Agency

Folio Literary Management has acquired the Emma Sweeney Literary Agency, effective January 2, 2020. The latter, founded in 2006, represented such authors as Sara Gruen and Edgar Cantero. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sara gruen


Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate

French literary agency Astier-Péche announces in Frankfurt their representation of Mohamed Leftah's estate and sold English rights to Other Press. The post Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-17 07:15:12 UTC ]
More news stories like this | News stories tagged with: #literary agency


Catherine Cho to join Madeleine Milburn Literary Agency

Catherine Cho will join the Madeleine Milburn Literary, TV & Film Agency as an additional agent in the adult fiction and non-fiction department later this month. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 16:05:38 UTC ]
More news stories like this | News stories tagged with: #adult fiction


Benefits of The Booker Prize and Other Literary Awards for Writers (Besides the Money)

It's the height of literary award season and WD senior editor Amy Jones considers what prizes like The Booker Prize have to offer readers and writers. The post Benefits of The Booker Prize and Other Literary Awards for Writers (Besides the Money) by Amy Jones appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-10-14 19:33:33 UTC ]
More news stories like this | News stories tagged with: #booker prize #literary awards #offer readers #literary award


This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this | News stories tagged with: #vice president #nbc universal #american express #creative director #senior director #active international #digital media


Media Mergers Aren’t New. So Why Are Publishers Consolidating Now?

Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading at AdWeek

[ AdWeek | 2019-10-14 15:22:42 UTC ]
More news stories like this | News stories tagged with: #life cycle #digital media


Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content


Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | News stories tagged with: #hollywood appeared #streaming services #digital media


Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this | News stories tagged with: #client services #digital content #publishers including #privately owned


Only the brave will reap the benefits of creativity

There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 07:00:00 UTC ]
More news stories like this | News stories tagged with: #comfort zones #origin story #advertising campaign #ad campaign #real difference #digital media


Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America

Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
More news stories like this | News stories tagged with: #latin america #literary agent


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen


How the CASE Act Benefits Authors

The Authors Guild director says that, if passed, the bill would provide an inexpensive way for creators to defend their copyrights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild


A look inside the CIA that the agency isn’t ready for you to see

Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post

[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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Killingbeck joins Viking as Ramm leaves to launch editorial agency

HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 12:08:27 UTC ]
More news stories like this | News stories tagged with: #prh imprint


Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #executive producer #cannes lions #digital media #digital content


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media