Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

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Andersen consolidates Elmer licensing plans

Andersen Press has consolidated its licensing plans for Elmer the Patchwork Elephant, with the PR agency Metrostar leading the brand across all categories. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andersen press #patchwork elephant


A brief (sort of) history of agencies

Ad Age just produced its 75th annual Agency Report, so we dug through the archives to see how the agency business has (and has not) changed. The result is an agency timeline capturing highlights from 1945, when we published the first Agency Report, to 2019. The timeline shows the rocket growth... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency business


Tech We’re Using: Sliding Backward on Tech? There Are Benefits

"I find that many new technologies are actually far less efficient than the tools they attempt to replace," said Pamela Paul, editor of The New York Times Book Review. Continue reading at The New York Times

[ The New York Times | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pamela paul


‘Author-Driven’ German-Norwegian Literature Festival in Oslo This Week

Norwegian authors are bringing “the spirit of Frankfurt” to Oslo in the form of a three-day literary festival featuring Norwegian and German writers in conversation. The post ‘Author-Driven’ German-Norwegian Literature Festival in Oslo This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week appeared #german writers


Reading Agency launches A Chapter A Day challenge

The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller

[ The Bookseller | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day challenge #reading agency #reading habits


Anne Sarrag to leave The Reading Agency

Anne Sarrag, head of children’s reading at The Reading Agency and founder of the Summer Reading Agency, is stepping down from her post to pursue a freelance career. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steph curry #senior vp #global cmo


Agency Brief: The A-List blues

If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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Microsoft Bounty Program offers larger rewards for bug hunters

Bug bounty programs are a popular way for tech companies to track down problems with their products without having to spend large sums of money on dedicated research teams. Microsoft is one of the big names with such a program, and it has just announced that it is increasing the payouts it... Continue reading at Betanews

[ Betanews | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #big names #offers refunds


The Bright Agency launches literary list

Children’s literary agency The Bright Agency is launching a literary list, led by director Arabella Stein. Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #bright agency


Hodgson made rights agent at Bent Agency

Amelia Hodgson has been promoted to rights agent, a year after joining The Bent Agency (TBA). Continue reading at The Bookseller

[ The Bookseller | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bent agency #rights agent


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival


Steed promoted to agent at the Madeleine Milburn Agency

Hayley Steed has been promoted to literary agent less than three years after joining the Madeleine Milburn Literary, TV & Film Agency as an assistant. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent


London Briefcase 2019: What U.S. Agencies Will Be Selling at the London Book Fair

PW's London Briefcase highlights top titles that publishers will be touting at this year's London Book Fair, set for March 12-14 at Olympia London. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olympia london


Lindsay Literary Agency scholarship for 'under-represented' author returns

The Lindsay Literary Agency is sponsoring a place at the Winchester Writers’ Festival for a children’s author from an “under-represented” background for the second year running. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year running


Clayton Kershaw's health and Bryce Harper's free agency among tests for Dave Roberts

If the Dodgers were thinking they could pursue Nolan Arenado next winter if they fail to sign Bryce Harper this spring, they have to make new contingency plans. If they were counting on Arenado’s impending free agency to provide them with an excuse for not spending on Harper, they will have to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryce harper #clayton kershaw #free agency


LAW and Factual Management launch The Soho Agency

Literary agents Lucas Alexander Whitley and Factual Management have merged their staff together to form the Soho Agency. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #factual management


Hutchinson leaves OUP for Reading Agency role

Oxford University Press’ Fraser Hutchinson will join literacy charity the Reading Agency in April as head of publisher partnerships. Continue reading at The Bookseller

[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #publisher partnerships


Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary

The program, which features international work experience and travel, supports literary agents and rights directors in their formative professional years and is an initiative of the Deborah Rogers Foundation. The post Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights directors


FaithWords Consolidates, Moves to Worthy's Offices

After acquiring Worthy Publishing last year, the Hachette Book Group's Nashville publishing division has moved to Worthy's offices in Franklin, Tenn. and centralized its FaithWords editorial operations there. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-06 00:00:00 UTC ]
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