Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-01 00:00:00 UTC ]
In 2014, as in years past, it looks as if some of the best new releases will be coming from America's smaller publishers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-11 00:00:00 UTC ]
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Group Commerce, the year-old start-up that operates "white label" e-commerce services for big media companies, has another notch in its belt. The New York-based company is now powering offers for 29 CBS radio stations, bringing its roster total to 15 clients, including the New York Times and... Continue reading at AllThingsD
[ AllThingsD | 2012-03-07 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:16 Companies that publish phonics material have warned overseas sales are being lost as a result of a government listing of approved phonics programmes. Last month the Department for Education published a new, slimmed-down list... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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