Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving from a world of scarcity to abundance." Regina... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-02 00:00:00 UTC ]

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AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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2011: Where the Imprints Rank on Twitter

It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
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Three Reasons To Buy The New York Times

Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Publishers losing the battle against Angry Birds

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Vintage to hold open day

Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Lure of IPad Subscriptions May Outweigh Pain for Publishers

There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
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