Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving from a world of scarcity to abundance." Regina... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-02 00:00:00 UTC ]

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Hawks, butterflies, coasts and footpaths: how nature writing turned to literary gold

Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian

[ The Guardian | 2015-03-22 00:00:00 UTC ]
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Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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Will the ‘Charlie Hebdo’ Attack Reshape Who We Are?

Organized by PEN American Center and the National Coalition Against Censorship, the panel discussion “After Charlie: What’s Next for Art, Satire and Censorship,” illustrated some of the problems inherent in offering a civilized response to an utterly uncivilized act. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The Top 10 Library Stories of 2014

PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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Notables of 2014

Along with Brian Murray, PW's Publishing Person of the Year, we honor these notable people who changed the publishing world in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Land Rover commissions novelist William Boyd’s latest

In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-13 00:00:00 UTC ]
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Low, Hudson, Ling Set for Diversity Discusson

Alvina Ling, executive editorial director, Little, Brown Books for Young Readers; Cheryl Willis Hudson, v-p and editorial director, Just Us Books; and Jason Low, publisher, Lea & Low Books will be the featured speakers at PW's panel discussion on industry diversity set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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On the Verge of Digital's Watershed Moment

By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Bateman, Fey to Headline Kickoff BookCon Panel

Jason Bateman and Tina Fey will kick off BookCon with a panel discussion and sneak peek of their upcoming film, "This Is Where I Leave You," adapted from Jonathan Tropper's novel of the same name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Your Brain On Audio Books: Distracted, Forgetful, And Bored

Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.With so much focus in the publishing world on ebooks, you might have missed the recent explosion in the popularity of audio books. They've become a billion-dollar industry with huge annual sales... Continue reading at Fast Company

[ Fast Company | 2014-02-12 00:00:00 UTC ]
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Shoptalk: Five Publishing Predictions for 2014

Much like last year, in 2014 the publishing world will continue to navigate change as the digital world absorbs print editions and dilutes subscription fees. In this ever-changing cyber landscape, one thing is for certain: publishers must identify ne ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-16 00:00:00 UTC ]
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Can the NYT Shift Native Ad Labeling Debate?

The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
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The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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A&B buys Flanders novel

Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
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Are Publishers in South Korea Gaming Their Bestseller Lists?

Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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E-Serials as the “Third Layer” in the Publishing World

Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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I Wrote a Chick-Lit Novel

A week ago, Salon.com published an interview with the novelist Jeffrey Eugenides titled, “Jeffrey Eugenides: I don’t know why Jodi Picoult is belly-aching.” Eugenides was asked a question about gender bias in the publishing world (a topic about which Picoult, along with other novelists like... Continue reading at Slate

[ Slate | 2012-10-05 00:00:00 UTC ]
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E-book settlement has publishing world in turmoil

The price-fixing case turns out well for Amazon but unsettles many others in the industry.Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
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Media Decoder Blog: HarperCollins Is Said to Acquire Rights to Amanda Knox Memoir

Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times

[ The New York Times | 2012-02-17 00:00:00 UTC ]
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