Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links? Just text or video and images, too?) With hundreds of different metrics available, publishers are engaging in "cherry-picking on steroids," Horizon Media's Maikel O'Hanlon said. And publishers aren't always open about the methodology behind their numbers, leaving agencies to have to parse them closely. The post Why publishers’ engagement metrics are all over the map appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]

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Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
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Publisher Spending Flat on Manufacturing/Production Technology

The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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