TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Plus: News Corp gets hacked, UK snacks ransomware, and more of the week's top security news. Continue reading at Wired
[ Wired | 2022-02-05 14:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Vex King's personal development book Good Vibes, Good Life has now sold one million copies globally, according to publisher Hay House, alongside clocking up 100 weeks on the Sunday Times non-fiction paperback bestsellers list. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 07:43:37 UTC ]
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I have a terrible habit of going on the internet and looking at properties I can’t afford. (A hobby many of my fellow millennials share, I’m sure.) From my cramped Brooklyn apartment with pots of spaghetti piled haphazardly in the kitchen, I like to criticize the design choices of millionaires... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-28 19:45:49 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Writer and poet Derek Owusu is to chair the judging panel for the National Centre for Writing's (NCW) £10,000 Desmond Elliott Prize for debut novels. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 01:09:43 UTC ]
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I should preface this by saying that I’m a big fan of Steph Curry. He’s indisputably the greatest shooter of all time. He’s done more to revolutionize the game (for both good and ill I would argue, but that’s a discussion for another day…) than any other player of his generation. He proved the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 18:13:15 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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Henry Firth and Ian Theasby, the co-creators of BOSH!, have sold more than one million copies of their plant-based cookbooks, according to publisher HQ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 14:19:08 UTC ]
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Jeremy Holt and artist George Schall’s new graphic novel 'Made In Korea' outlines a near-future world in which childless couples can purchase a sophisticated robotic kid powered by AI and designed by its Korean manufacturer to age and develop along human lines. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 21:12:55 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s... Continue reading at Engadget
[ Engadget | 2021-12-20 12:13:50 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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