Why Luxury Titles Are Poised to Survive the Next 5 Years

Like all of us who retain an old-fashioned, romantic affection for print magazines, I sometimes find myself wondering which ones will still be around in five years. It’s sort of a mental game I play—"Survivor: Mag Edition." Many of my favorite books will be gone, no doubt—lost to handheld screens or buried in unmarked graves where scores of once-proud titles now molder. It’s sad but inevitable, and no use weeping for what’s past. It’s nature’s cycle: eventually, all our loves perish. In the near term, fortunately, some top-flight books will survive; a tiny group may thrive. As I said, I’m looking only five years out. Beyond that, it’s a crapshoot, and you’d be a fool to assert with any sense of confidence which consumer titles will cling to life in their current form. Of those that somehow manage, one would want to know, "What is it that they have in common?" That question no longer keeps me up at night. But, quietly, I wonder, and here’s what I have concluded. The print magazines most likely guaranteed a long horizon will be those that focus principally on two broad subject areas: success (in life, in business) and appreciation (of pursuits, of things). It seems to me that the success & appreciation umbrella pretty much covers what readers will gladly pay for. Count on the S&A magazines increasingly to be marketed as premium products with eye-popping cover prices. They will be beautiful to see and touch. The scent of the paper will, in many cases, deepen their... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-11 04:00:47 UTC ]
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[ The Guardian | 2024-03-14 19:30:28 UTC ]
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[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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