Why is the cover of Fire and Fury so ugly?

The bestselling Donald Trump exposé has a startlingly bald, plain cover – but that is in keeping with the no-frills conventions of the politics genreDonald Trump and subtlety do not go together naturally, but the cover of Michael Wolff’s bestselling White House exposé Fire and Fury greets the gaze like a towel-snap to the face: shouty, red capitals over a shouty, red man. While the red, white and blue cover is certainly eye-catching, its design has been criticised as too bland and simplistic for a book that has had such an explosive impact. “Why did they have to make the Fire and Fury book cover on Microsoft Word?” reads one derisive Twitter take, while a design website gave it faint praise for echoing “the raw immediacy and faux-outsider aesthetics that underlined Trump’s entire campaign”.After he was approached by “some folks who think the existing cover is a disaster and a missed opportunity”, designer Edel Rodriguez (who made two striking Trump covers for Time magazine) came up with a new cover for Wolff’s book. His bright and bold design, featuring a fiery Trump looming over a tiny White House, is now being celebrated as the cover that should have been, with some readers even downloading it to replace the original on their e-readers.I've been asked what I would've done with the 'Fire and Fury' cover by some folks who think the existing cover design is a disaster and a missed opportunity, so here is what I might have done with it pic.twitter.com/xV8W3L8oYu Related:... Continue reading at 'The Guardian'

[ The Guardian | 2018-01-10 00:00:00 UTC ]
News tagged with: #microsoft word #missed opportunity #time magazine #publisher rushing

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[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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[ The Guardian | 2014-08-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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[ BBC News | 2014-08-08 00:00:00 UTC ]
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[ The Bookseller | 2014-08-07 00:00:00 UTC ]
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[ Engadget | 2014-07-23 00:00:00 UTC ]
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[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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[ Fast Company | 2014-07-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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[ PC World | 2014-06-19 00:00:00 UTC ]
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[ The Guardian | 2014-06-12 00:00:00 UTC ]
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[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-29 00:00:00 UTC ]
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