Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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The community and access coordinator at the Iowa City Public Library discusses their experience on the front lines of one of the nation’s most intense legal and legislative battles over the freedom to read and the very real impact book banning campaigns have on the LGBTQ community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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A proposal in ongoing contract negotiations between PEN America management and PEN America United, its staff union, has led to charges by the union that the organization’s leadership is trying to stifle union members’ free speech rights—an assertion PEN management firmly disputes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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Former nun Catherine Coldstream shares the story of her 12 years at a Carmelite monastery in a debut memoir out this month, 'Cloistered' (St. Martins), which earned a starred review from PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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The Times’s critic Alissa Wilkinson discusses Frank Herbert’s classic science fiction novel and Denis Villeneuve’s film adaptations. Continue reading at The New York Times
[ The New York Times | 2024-03-15 18:52:12 UTC ]
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Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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In his new book, 'To Be a Jew Today: A New Guide to God, Israel, and the Jewish People,' prolific author and Harvard Law Professor Noah Feldman explores various contemporary approaches to Judaism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Arthur's debut novel Once a Queen, a young adult "portal fantasy," talks to PW about writing her first novel, and her love of fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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The daytime TV star offers a collection of essays about faith, doubt, and "questions without answers" in her first book for adults, 'Mostly What God Does,' out this week from Thomas Nelson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-19 05:00:00 UTC ]
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Arthur's debut novel Once a Queen, a young adult "portal fantasy," talks to PW about writing her first novel, and her love of fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-17 05:00:00 UTC ]
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The author of 'Speaking of Rape: The Limits of Language in Sexual Violations' (Fortress, Mar. 2024) discusses why she wrote the book and her hopes for its success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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ShelfTalker’s first blogger, Alison Morris, returns to reflect on the blog’s 16 years, and her hopes and concerns for children’s publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-28 13:00:00 UTC ]
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Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian
[ The Guardian | 2023-12-21 17:19:19 UTC ]
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Jennie Allen, a bestselling author and founder of an annual gathering of evangelical Christian women designed to charge them up to disciple others, discusses her forthcoming book, 'Untangle Your Emotions: Naming What You Feel and Knowing What to Do About It' (WaterBrook, Feb. 2024). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Alexandra Alter talks about her profile of the best-selling author behind “Fourth Wing” and Alexandra Jacobs discusses her review of “My Name is Barbra.” Continue reading at The New York Times
[ The New York Times | 2023-11-10 18:47:36 UTC ]
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Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined... Continue reading at AdWeek
[ AdWeek | 2023-11-03 15:27:09 UTC ]
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“I read them the way that people surf the internet today, maybe,” says the Wilco frontman, whose new memoir is “World Within a Song.” “So I know everything.” Continue reading at The New York Times
[ The New York Times | 2023-11-02 09:00:33 UTC ]
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Sarah Anderson, who founded the Travel Bookshop in London before becoming a writer and painter, discusses the value of quiet in 'The Lost Art of Silence' (Shambhala, Dec.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 05:00:00 UTC ]
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Darrin Bell didn’t set out to write his much anticipated graphic memoir, The Talk. He’d initially sold another project delving into the lives of three generations of men in his family, all descendants of an enslaved man named Addison Bell, in a two book deal to Henry Holt and Co. But as he was... Continue reading at Electric Literature
[ Electric Literature | 2023-10-30 11:00:00 UTC ]
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