Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects to provide a starting point for intellectual expansion. If you Google “abortion” or “nature,” essays and long-form journalism by respected authors will pop up as the first results under a new In-Depth Articles header. Generally the assumption in online publishing is that readers want everything in bite-sized chunks. The thinking is that consumers have the attention span of a goldfish and will get distracted by a notification or a sudden urge to Tweet if a blog post or article is too long. There are data to support this, but there is also evidence that readers appreciate long pieces and will stick with them to the end. And Google pushing hefty word counts might be just what long-form needs. In a blog post announcing In-Depth results, technical staffer Pandu Nayak wrote:Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-08 00:00:00 UTC ]
News tagged with: #starting point #online publishing #attention span

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Highlights from 2020 Licensing Week Virtual

The power of licensing to help consumers through societal change was one theme that came up often in the keynote presentations and educational panels that were a central component of Licensing Week Virtual, the digital replacement for this year's canceled Licensing Expo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-07 04:00:00 UTC ]
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Jules Feiffer on His Long, Varied Career

Feiffer talks about his new picture book and more, and Steve Inskeep discusses “Imperfect Union.” Continue reading at The New York Times

[ The New York Times | 2020-07-03 15:06:58 UTC ]
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A Tale of Two Economic Indicators: Publishing’s Long Road to Recovery Will Require More Detours

This morning I woke up to two very different pieces of news, yet they are very much connected. The first was the news that the U.S. unemployment rate fell to 11.1% in June, and as a nation we added 4.8 million jobs to the economy. Certainly it’s good news that the trend line has moved downward... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-02 16:42:10 UTC ]
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The New Yorker Article Heard Round the World

John Hersey’s article titled simply “Hiroshima,” which comprised the entire feature space in the August 31, 1946, issue of The New Yorker, has been called by many the greatest, or at least the most important, journalistic achievement of the past century. Its life was extended when it was soon... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-02 08:48:53 UTC ]
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NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Cover Reveal: LONG WAY DOWN: The Graphic Novel By Jason Reynolds

Check out the graphic novel adaptation of Jason Reynolds' award-winning YA novel, LONG WAY DOWN. Continue reading at Book Riot

[ Book Riot | 2020-06-24 10:35:20 UTC ]
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Cover Reveal: LONG WAY DOWN: The Graphic Novel By Jason Reynolds

Check out the graphic novel adaptation of Jason Reynolds' award-winning YA novel, LONG WAY DOWN. Continue reading at Book Riot

[ Book Riot | 2020-06-24 10:35:20 UTC ]
More news stories like this | News stories tagged with: #cover reveal #jason reynolds #award-winning ya #graphic novel


We've come a long way with LBGTQ+ literature

In 2012, the literary critic Suzi Feay lamented the lack of new lesbian voices in UK publishing. Describing what she saw as “a shortage of lesbian writers in Britain today”, she wondered who would follow in the footsteps of established authors like Ali Smith, Sarah Waters and Jeanette Winterson.... Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 12:20:04 UTC ]
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Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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Decade-long study shows why South Africa needs to stop stereotyping young black men

Young black men are often viewed through a criminal lens. A new book based on an 11-year-long study of adolescent men in a South African township upends the stereotypes. Continue reading at The Conversation

[ The Conversation | 2020-06-15 15:08:26 UTC ]
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Bad Form Young Writers’ Prize launches with trade support

Bad Form, the quarterly literary review magazine, is launching a new prize for young black, Asian, Arab and other non-white fiction writers based in the UK, with support from across the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 17:30:53 UTC ]
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Publishers want more black authors. Why have they silenced us for so long? | Candice Carty-Williams

As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian

[ The Guardian | 2020-06-11 09:44:22 UTC ]
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Amid Protests, Religion Pubs Highlight Anti-Racism Resources

Faith-based houses are working to promote racial reconciliation amid the death of George Floyd and international protests by highlighting anti-racism book titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-10 04:00:00 UTC ]
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Nationwide Protests Highlight the Need for Greater Diversity in Media

Over the past two days, publishers across the media industry have responded to protests sparked by the killing of George Floyd by issuing statements of solidarity with demonstrators calling for equality before the law and an end to racial injustice. Here's another response they ought to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-01 20:07:31 UTC ]
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Form or function? In the history of poster art, the two sides are constantly at war.

“The Poster,” edited by Gill Saunders and Margaret Timmers of the Victoria & Albert Museum in London, is a beautiful survey of the medium. Continue reading at The Washington Post

[ The Washington Post | 2020-05-21 14:34:13 UTC ]
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A Reading List for Kids on Their Very Long Summer Break

We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired

[ Wired | 2020-05-20 12:00:00 UTC ]
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Latitudes of Longing: An Epic of Ghosts and Glaciers

A debut novel reminds us that the earth itself is alive, and that even in our isolation we are members of a changing world. Continue reading at Guernica

[ Guernica | 2020-05-19 12:00:21 UTC ]
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Puffin dreams big with week-long online festival

Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 04:40:29 UTC ]
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The long fight for reproductive rights is only getting harder

Three books about the roadblocks for women seeking abortion — or simply dignity and control over their bodies. Continue reading at The Washington Post

[ The Washington Post | 2020-05-13 10:00:00 UTC ]
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Coronavirus: Italy’s Literary Agents Form ADALI, Their First Association

Offering a '360-degree view of the potential, Italy's agents are organizing during the 'critical situation' imposed by COVID-19. The post Coronavirus: Italy’s Literary Agents Form ADALI, Their First Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-11 03:29:40 UTC ]
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