Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the nation’s capital for the first time since 1933, and while pretty much everyone in the District is all fired up about their Nationals, the rest of the country is not exactly being buffeted by the winds of enthusiasm. According to the Nielsen data, Fox’s coverage of the Astros-Nats series is on track to put up the lowest ratings in history—or at least as far back as they’ve been keeping track of this sort of thing. Through the first two games of the Fall Classic, Fox is averaging 12.1 million linear TV viewers and a 7.2 household rating, down 11 percent and 12 percent, respectively, compared to the opening frames of last year’s Red Sox-Dodgers showdown (13.6 million, 8.2 rating). If things are looking fairly grim for the 107-win Astros—not only are they in a 2-0 hole heading into tonight’s game in Washington, but both of their losses came at home and with aces Gerrit Cole and Justin Verlander on the hill—they’re not much cheerier for Fox’s ad sales team. If the imperatives of history are anything to go by, a sweep is somewhat unlikely (of the 114 World Series on the books, only 21, or 18 percent, were settled in four games); at the same time, the phenomenon is not at all unfamiliar to... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
Author Esi Edugyan won the Giller Prize, considered one of Canada's most prestigious literary awards, for her novel "Washington Black" on Monday night at a gala ceremony in Toronto. The prize comes with an award of $75,000. Edugyan's novel follows an 11-year-old slave on a Barbados sugar... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-21 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Michael Wolff, author of "Fire and Fury: Inside the Trump White House"the best-selling book in America right now and a continuing media obsessionappeared on "The Late Show With Stephen Colbert" Monday night, and the encounter seemed to leave Colbert vaguely unnerved.The biggest (uncomfortable)... Continue reading at Advertising Age
[ Advertising Age | 2018-01-09 00:00:00 UTC ]
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Sarah Perry crowns a much-garlanded year for her gothic romp, honoured alongside authors including Kiran Millwood Hargrave and JK RowlingTwo word-of-mouth bookselling success stories – Sarah Perry’s novel The Essex Serpent and Kiran Millwood Hargrave’s young adult book The Girl of Ink and Stars... Continue reading at The Guardian
[ The Guardian | 2017-05-09 00:00:00 UTC ]
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It was perhaps the most riveting college football title game since the fabled USC-Texas tilt in the 2006 Rose Bowl, and yet Monday night's bruising Clemson-Alabama thriller failed to make a dent in the record books.Clemson's last-second (literally) come-from-behind victory over the Crimson Tide... Continue reading at Advertising Age
[ Advertising Age | 2017-01-11 00:00:00 UTC ]
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Encino Crespi improved to 21-1 overall and 7-0 in the Mission League after a 69-32 road victory over St. Francis on Monday night. Mitch Mykhaylov scored 16 points for the Celts, who face Harvard-Westlake on Wednesday. In the Western League, Fairfax defeated Palisades, 95-54. Babacar Thiombane had... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-26 00:00:00 UTC ]
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Showing the parity in City Section basketball among the top teams, Fairfax (13-1) struggled to a 65-62 victory over Birmingham in an opening game of the Huntington Park tournament on Monday night. Donald Gipson led the Lions with 17 points. Jamal Hartwell made some clutch free throws. Birmingham... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-05 00:00:00 UTC ]
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