Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic
[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
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Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
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Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC
[ CBC | 2019-05-16 19:23:51 UTC ]
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Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 04:01:00 UTC ]
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People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews
[ Betanews | 2019-05-15 14:28:45 UTC ]
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Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Facebook wasn't content offering a brief statement rejecting co-founder Chris Hughes' call to break up the social network. Global Affairs and Communications VP Nick Clegg has published an opinion piece in the New York Times criticizing Hughes' argum... Continue reading at Engadget
[ Engadget | 2019-05-12 00:00:00 UTC ]
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The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic
[ The Atlantic | 2019-05-09 20:14:19 UTC ]
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The social network is predictable and dreary. My quest to make it random and fun. Continue reading at The Atlantic
[ The Atlantic | 2019-05-09 17:00:00 UTC ]
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Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
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A shareable online diary was an obvious idea in the early 2000s. What if a college student’s version hadn’t won out? Continue reading at The Atlantic
[ The Atlantic | 2019-05-07 14:00:26 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
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