BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) "Content has really become the exciting battleground in the mobile space," Peretti said. In fact, he said it was just a few years ago that he didn't think mobile video would do well at all. Video requires more bandwidth, is harder to load and might even require headphones. Mobile itself use to kill social distribution, he said, as content viewing would often have to be put on hold until a person got back to their computer. However, Peretti suggested, it quickly became the "only" way for something to go viral. "Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about. The brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space." BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to 6 billion in 2016.... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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An embarrassing thing to admit to, but it’s the truth—for the past five years, I have been haunted by a blurb. One night in the summer of 2016, I was scanning the fiction shelves at Unnameable Books in Prospect Heights when I came across the hardcover of Chris Bachelder’s The Throwback Special,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-02 08:53:35 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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YZ Chin’s novel is a multilayered story about a woman trying to understand who she is on her own and where she belongs in the world. Continue reading at The Washington Post
[ The Washington Post | 2021-09-06 12:00:00 UTC ]
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In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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The publisher prevailed in the nearly five-year defamation case, but in separate dissents Justices Clarence Thomas and Neil Gorsuch lashed out at the current media landscape and said that a key protection for authors and journalists should be revisited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-06 04:00:00 UTC ]
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BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 04:01:00 UTC ]
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The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing. Continue reading at The New York Times
[ The New York Times | 2021-06-25 00:38:07 UTC ]
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News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times
[ The New York Times | 2021-06-24 15:16:53 UTC ]
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The Department of Justice has dropped its legal claims against former President Trump's one-time national security adviser over his bestselling memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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In March of 2004, my family and I were at home in Taiwan for the national election, and I got into my first-ever screaming match with a perfect stranger. The election choice, as always, was between the Kuo Ming Tang, which favors reunification with China; and the Democratic People’s Party, which... Continue reading at Electric Literature
[ Electric Literature | 2021-06-01 11:00:00 UTC ]
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A day of rest is an often-overlooked gift from God and a lesson in humility, too, says author Kate Rademacher, who shines a light on the Sabbath in 'Reclaiming Rest.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Anna Sale’s book — an offshoot of her podcast — shows readers the value of opening up about death, sex, money and other subjects. Continue reading at The Washington Post
[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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In book eight of the Tracy Crosswhite series, the eponymous detective turns to the cold case files. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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A contributing editor for British Vogue, Paris Lees made her name as the UKs first high-profile transgender woman to break into the mainstream when she was named top of the Pink List of the most influential LGBT people in Britain, and became the first “out” transgender woman to appear on BBC... Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 02:56:30 UTC ]
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Polly Klaas and other victims add real-world terror to McLain’s new suspense novel. Continue reading at The Washington Post
[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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Myisha Cherry, in a debut book for Oxford University Press, argues that fury toward racism, injustice, and inequality can be a righteous force and that "even God got angry." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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In a brief order, judge Gregory Woods said the move, which is common in consumer class action cases, will bring "efficiency and economy" to what is "likely to be expensive and complicated litigation." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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