Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an ad-free model that includes 400 national and local publications. It did, however, get the attention of people like myself whose job it is to pay attention to stuff like this. And rather than savage the branding and the site design, which is frankly too easy, instead I think it’s important to talk about the very nature of these news aggregators and what they actually offer the publishing community. Digital media has commoditized news to a point where local outlets are in grave danger to stay alive as advertising and subscriptions dwindle, and mass-media companies require insane volumes of daily inventory and pageviews to generate modest returns. Compounding this for publishers seeking lots of pageviews is the tech duopoly. I know most of us are all sick of talking about “them,” but the reality for most is that Facebook and Google are still driving the bulk of the traffic to news sites. So those digital dimes many have been complaining about for years have actually become pennies after everyone gets their cut. So this brings me back to aggregators—these great democratizing saviors that will save hyperlocal news and put the consumers first by forging symbiotic partnerships with a large... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian
[ The Guardian | 2019-06-24 06:04:56 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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New Writing North and Michael Morpurgo’s Farms for City Children are among seven charities sharing £100,000 donated by HarperCollins UK parent company News Corp UK, via the annual News Corp Giving programme. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 09:16:53 UTC ]
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The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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Oxford University Press’ Fraser Hutchinson will join literacy charity the Reading Agency in April as head of publisher partnerships. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Book People has embarked on a year of celebrations, including events, competitions and exclusive content for customers and staff, in honour of its 30th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Blue Rider Press, established in 2011 by David Rosenthal to publish a select number of fiction and nonfiction titles, is being discontinued. Its hardcover titles will be released by Dutton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
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Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday
[ Digiday | 2017-01-18 00:00:00 UTC ]
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If you have been looking for one more reason to become an Amazon Prime subscriber, the newly launched Prime Reading feature could just be the clincher. Prime Reading gives US subscribers access to a library of free Kindle ebooks, magazines, comics and other publications completely free of... Continue reading at Betanews
[ Betanews | 2016-10-05 00:00:00 UTC ]
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Organizations can now add company logos or dedicated messages to a select number of business, motivational and leadership titles from Sourcebook's Simple Truths imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Little, Brown imprint Atom will next month publish a bonus edition of Stephenie Meyer’s Twilight, featuring exclusive bonus content, to mark 10 years since the book was first released. The book will be published worldwide in hardback (£16.99) and ebook (£9.99) on 6th October, although the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday
[ Digiday | 2015-07-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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