For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
Print publication, once vital household telephone directory, ends after 51 years as owner Yell fully digitises its businessThe Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business,... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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In this week's episode of KCRW's "Scheer Intelligence," Steve Wasserman, former editor at Yale University Press and the Los Continue reading at HuffPost
[ HuffPost | 2017-02-04 15:51:11 UTC ]
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Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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Rakuten Kobo CEO Michael Tamblyn notes that readers over the age of 50 drive ebook sales, though they still love their print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Sometimes it isn’t enough for data to be big. Consider Google Books, a searchable archive digital archive of millions of texts spanning the history of the printed word. This enormous corpus has inspired researchers to rethink the ways we map the history of language, allowing them to make... Continue reading at Slate
[ Slate | 2015-10-14 00:00:00 UTC ]
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The Guardian, 29 June 1970: A report says that despite the introduction of television, gross newspaper consumption has risen substantially Contrary to the popular belief of the public who read them, the publishers who print them, and the pundits who write for them, newspapers have lost little of... Continue reading at The Guardian
[ The Guardian | 2015-06-29 00:00:00 UTC ]
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Harlequin in the US is creating a new audio imprint, working in conjunction with HarperAudio. The new imprint, Harlequin Audio, will produce audio versions of Harlequin's print titles, with the aim of releasing 200 titles in its first year, with the first titles published on 30th June... Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles... Continue reading at The Guardian
[ The Guardian | 2015-02-09 00:00:00 UTC ]
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Amazon customers in the US can now convert their print titles into Kindle books with a software package called Kindle Convert. Currently available in the US for computers running Windows 7 and 8, the software helps users to scan in pages of their print books, converting the image into usable... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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The dispute over ebook terms between Amazon and Hachette Book Group USA generated headlines around the world when the e-tailer stopped accepting preorders on HBG titles and delayed shipments on some print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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You can take the book out of the library but you can't take the library out of the book.Krissy Wilson's Tumblr project, The Art Of Google Books, works on our nostalgia for both the printed word and our (now long gone) wide-eyed awe at digitizing it. Google Books was born in 2004, when accessing... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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BitLit gives consumers an easy digital process to claim free or discounted ebook editions of the print titles they already own. digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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