Maybe Apple isnt so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered in the App Storethe new guidelines do away with that requirement. The previous guidelines, issued in February, seemed aimed at ensuring Apple had a pricing advantage. They also presented a complication for publishers who are used to testing various price points to hook new subscribers and reward existing ones. Apple doesnt say a lot about why it does what it does. But while it had gotten a few big publishers to agree to its subscription terms, its had pushback from companies over its terms, including the 30 percent it skims off App Store purchases and its refusal to share customer data, and it's likely this move is related to that. Other devices are coming to market, presenting new competition for Apple, and loosening the stranglehold that the company has had over content producers to this point. Plus, publishers are exploring browser-based apps that would skirt the App Store altogether. This week, The Financial Times made waves when it did just that after having rejected Apples subscription terms. Outsells Ken Doctor believes other publishers, like The New York Times and Wall Street Journal, marquee brands that are important to Apple, see the FT as a potential model to imitate... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-10 00:00:00 UTC ]
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Russian book publishers are considering signing on to a new anti-piracy memorandum of cooperation with major tech platforms. The post Russian Publishers Consider a New Winter Effort in Fighting Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
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After six decades in publishing and 13 years on Frankfurt’s Advisory Board, French book publisher Alain Gründ talks about his family’s publishing legacy. The post Alain Gründ: Looking Back on an Iconic Publishing Career appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-02 00:00:00 UTC ]
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Over two years after a much-ridiculed branding change, Tronc, owner of the New York Daily News and other publications, is changing its name back to Tribune Publishing on Oct. 9. [] "> To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-05 00:00:00 UTC ]
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The company posted its strong rebuttal of a disturbing Bloomberg exposé. Bloomberg Businessweek this morning published a bombshell story that had all the juicy elements: spying, tech giants, foreign intrigue. According to the report, tiny microchips were found hidden on servers sold to top tech... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Early signs suggest the market has moved on from psychological suspense novels and darker fiction, in favour of more uplifting, book-club titles and smart women’s fiction, publishers have told The Bookseller ahead of Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-09-24 00:00:00 UTC ]
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Celebrating 100 years in the book business, Church Publishing Incorporated is honoring its Episcopal roots while also adapting to a broad and changing audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
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Apple Music has been on its way to overtake Spotify in terms of subscriber base for a while now. The service got a new boss, Oliver Schusser, this past April, as well. Now, Schusser's first major initiative appears to be the launch of Apple's own mus... Continue reading at Engadget
[ Engadget | 2018-05-31 00:00:00 UTC ]
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Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Publishers should be fighting censorship "whenever they get the chance", Sir Antony Beevor has said, while observing that "more and more" attempts are being made by governments to "rewrite history". Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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A long-awaited test to let publishers sell subscriptions through Facebook has been complicated by Apple. The post Publishers are caught in the crossfire of the Facebook-Apple fracas appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-19 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-19 00:00:00 UTC ]
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The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
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While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
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This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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