Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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It has come to this: fast turnaround, great pricing, and best quality—the propositions defining the modern print manufacturing industry—are no longer enough to attract publishers. In fact, suppliers offering just those basics are considered average, run-of-the-mill players. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian
[ The Guardian | 2017-05-19 00:00:00 UTC ]
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B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at AdWeek
[ AdWeek | 2017-04-27 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Guardian, Observer and theguardian.com publisher to invest sale proceeds, thought to be £600m to £700m, in core businessGuardian Media Group is selling its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners in a deal thought to be worth £600m to £700m to the... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD
[ AllThingsD | 2013-11-22 00:00:00 UTC ]
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No one can accuse the print manufacturing industry of standing still. Every now and then, a major revolution or innovation would shake it up and get everybody guessing and thinking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget
[ Engadget | 2012-05-12 00:00:00 UTC ]
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Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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The newest owner of The New Republic magazine is Chris Hughes, a new media guru who co-founded Facebook and helped to run the online organizing machine for Barack Obama's presidential campaign. Continue reading at The New York Times
[ The New York Times | 2012-03-09 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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