When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of examples that contradict this idea. So perhaps a more sound model is one that marries fresh thinking with practical, proven experience. Bustle Digital Group certainty believes in this formula. The digital publishing company has become a recent success story as it continues to grow its portfolio—both from acquisitions and in-house launches. Still, like many other digital publishers, it, too, has had to right-size its company over the past eight months, including a recent round of layoffs in April, when it also shuttered The Outline. But unlike some of its contemporaries, the company is confident in its path forward and believes that its startup sensibility can benefit from industry vets with proven track records in legacy media. Take for example its hiring of Elizabeth Webbe Lunny in September of 2019 as EVP of revenue. Webbe Lunny’s career highlights include a 13-year run at Condé Nast, where she served on brand and corporate levels. She then headed up digital and integrated sales at Rodale, and before joining BDG, she was a VP and publisher at the New York Times’ T magazine. Webbe Lunny joined BDG as it was building out its portfolio further and was tasked to ensure that initiative... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
News tagged with: #reality starts #accepting reality #hardest hit #down-and-dirty offering #teachable moments #difficult time #size fits #market conditions #short term #biggest wins #signed samsung #operational excellence #care deeply #unusual time #media landscape #digital publishing

Other Publishing stories related to: 'When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business'


Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
More news stories like this | News stories tagged with: #publishers including


Bonnier Corp. Taps New Group Digital Director | People on the Move

[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
More news stories like this | News stories tagged with: #daily dot


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #business insider


Future of digital journalism in question as Buzzfeed and HuffPost lay off 1,000

Job losses follow sales or cuts at Mic, Refinery29 and elsewhere, but publishing as a whole had already shrunk sharplyRevenue-per-click, the business strategy that has informed digital publishers for years, was effectively pronounced DOA this week as leading players in a sector once viewed as... Continue reading at The Guardian

[ The Guardian | 2019-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital journalism #business strategy #leading players #latest round


Rise in union activity is clashing with digital publishing’s business struggles

Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post rise #digital publishing


‘People, not tech’: Trade’s digital leaders optimistic for future

Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #futurebook live #artificial intelligence #book business #30th november


Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial expertise #custom content #financial terms


This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


MIT Press Launches Knowledge Futures Group

MIT Press has created the Knowledge Futures Group, a joint initiative between the press and the MIT Media Lab. The group is intended to spearhead collaborative technology projects that will allow for easier and more widespread publishing and dissemination of digital scholarly and academic works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mit press #joint initiative #academic works


International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek

[ AdWeek | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbay media


Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures

Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post pivot #legacy publishers


Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move

The Atlantic.com taps a new deputy editor, Esquire names new literary editor, and more... The post Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared #deputy editor #literary editor


Hodder wins 'digital age' business book by podcaster Gannon

Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method.  Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder wins #digital age #business book


Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move

Nancy Gibbs steps down from Time Magazine, Garage taps a new editor-in-chief, and more... The post Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared #time magazine


‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly

"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duopoly appeared #european publishers


Future proofing

A charity with nearly two centuries under its belt is looking to the future with a bursary aimed at catalysing a love of print among publishing’s young staffers. Continue reading at The Bookseller

[ The Bookseller | 2017-04-24 00:00:00 UTC ]
More news stories like this |


How top digital publishers are set up to get into show business

BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleacher report


Children's Books in China 2017: Juvenile & Children Reading Experience Wonderland: A New Business Model

Located in Beijing’s central business district, the two-story Juvenile & Children Reading Experience Wonderland is a full-fledged subsidiary of China Children’s Press & Publication Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china children #business model


London Digital 2017: The Future of Publishing Is...

As the publishing world gathers for the London Book Fair, now ten years after the birth of the iPhone and the Kindle, Kristen McLean surveys the storytelling landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years


UK a smart bet for Pearson as schools look to digital future

Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #digital future #mark piesing