When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
News tagged with: #recognizable brands #graphic design #planned series

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Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly