What the Hell Has Happened to Vanity Fair?

As dramas go, it is minor stuff. But in the itsy-bitsy, hothouse world of magazine glossies, the question everyone seems to be asking this summer is, “What the hell has happened to Vanity Fair?” You remember Vanity Fair, no doubt. It was big not so long ago. The chatterati obsessed over it—its striking covers, its fabulous photo features, its stories (the revelations, the scandals, the crime deconstructions!), even its stylish advertising, which filled its shiny pages. And, of course, its larger-than-life editor, Graydon Carter, who announced his retirement at the end of last year after a quarter-century at the helm. Now, half a year since Carter handed over the reins to his surprise-pick successor… silence. And not the kind of silence that issues from respect. Well, that’s not entirely accurate. I do hear things, mainly because I’ve spent my life in the media. I listen for the whispers. This is what media people are whispering: Vanity Fair is disappearing from the radar. In various forms and contexts, I hear the words “disaster,” “awful,” “irrelevant.” Unfortunately for the magazine’s owner, Condé Nast, this is occurring at a most inauspicious moment. The publisher is confronting strong economic headwinds on several fronts, to the extent that it has begun the process of selling three of its books. For the time being, it’s said that VF is safe, but how long before some sort of radical change, or rescue, is deemed necessary? (As if to kick sand in VF’s face, a newly... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
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