A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions in from January 2018. In hindsight, the column felt more like a self-congratulatory “I told you so” than a reflection on the year. So rather than revisit my predictions again this year, I want to talk about 2019 through my lens. I will continue to make predications, and you can look for them next month. It’s not only fun to take a stab at what the future might look like, but my hope is the column makes our readers think about the industry and their own business and where they will be heading over the next several months. If you haven’t had the chance to read my 2019 forecast, or want to look back to see how I did, I encourage you to check it out. (After you read this, of course.) But as mentioned, this year’s retrospective is going to be a bit different. I’m not going to sugarcoat it. 2019 delivered some really tough blows to the magazine industry. We saw icons like Family Circle, ESPN The Magazine and MAD shutter, companies like TEN eliminate more than a dozen-and-a-half titles, F+W collapse after bankruptcy, and several other unfortunate instances that were difficult to swallow. But here’s the thing: No matter how much bad news came across our desk this year, a lot more good news... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
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The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
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As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
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British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff
[ Stuff | 2018-03-07 00:00:00 UTC ]
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Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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Pearson made "good progress" in 2017, slashing its net debt and projecting full-year profits to come in at the top end of its guidance. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company
[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Blackwell’s has named its Book of the Year as the "inspirational" Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Led by strong sales in its children's group, where the sale of Harry Potter titles drove a 40% gain, total revenue at the U.K.-based company jumped 15% in the six months ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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