As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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A program that provides more than 27,000 educators with weekly poetry and teaching materials to support it has won the 2018 Innovations in Reading Prize from the National Book Foundation. The post Industry Notes: ‘Teach This Poem’ Wins National Book Foundation’s Innovations Prize appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
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Gennady Golovkin’s second-round knockout of Vanes Martirosyan also was a power punch for HBO. The middleweight title bout at StubHub Center generated an average of 1.249 million viewers, peaking with 1.361 million, to become the top-performing fight on premium cable this year, according to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-08 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-03 00:00:00 UTC ]
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Rather than explaining or defending his faith, Islamic scholar Omid Safi translates a collection of Sufi mystics’ poems that extol the ‘transformative and redemptive’ love of God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-17 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Transworld has acquired How Women Own the Room, a "celebration of women and public speaking" by writer, stand-up comedian and TV and radio presenter Viv Groskop. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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This company needs little introduction, having collaborated with more than 500 international publishers since its inception in 1979. It is also China’s largest foreign language publisher and its third largest in terms of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Gordon Wise reflects on his presidency of the Association of Authors’ Agents, and looks at the ongoing challenges facing the group. Continue reading at The Bookseller
[ The Bookseller | 2018-02-19 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Cengage Learning EMEA Ltd has reported a "successful" fiscal year 2017, according to a report newly filed with Companies House, citing growth in turnover of 11.1% to £54.5m for the year ended March 2017. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Hull’s year as UK City of Culture has been praised as an "unmitigated rip-roaring, awe-inspiring, life-enhancing success", by Arts Council England chief executive Darren Henley. Continue reading at The Bookseller
[ The Bookseller | 2017-12-29 00:00:00 UTC ]
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Shapes' Jenny Baldwin shares her advice on how publishers can work more effectively with schools. Continue reading at The Bookseller
[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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Penguin Random House UK chief executive Tom Weldon has highlighted the "breadth and range" of its publishing, after the group saw its market share of the Christmas bestsellers reach new heights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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