Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship with publishers. That might change in a few years, just as the power struggle has seesawed between cable companies and TV networks over the years. The post Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-25 00:00:00 UTC ]

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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek

[ AdWeek | 2011-06-11 00:00:00 UTC ]
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