‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020'


NAIBA Membership Pulls Together During a Difficult Year

The New Atlantic Independent Booksellers Association board met virtually with its membership on Thursday morning to review a year that was marked by both unprecedented challenges and bold new initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #thursday morning #unprecedented challenges #booksellers association


Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
More news stories like this | News stories tagged with: #publishing landscape #virtual ceremony


‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-26 04:01:12 UTC ]
More news stories like this | News stories tagged with: #sights set #global expansion #digital media


Coronavirus Impact: Nigeria’s Aké Arts and Book Festival 2020 is Digital

The Aké Arts and Book Festival has a strong activist context for many of its 2020 events, set around the theme 'African Time.' The post Coronavirus Impact: Nigeria’s Aké Arts and Book Festival 2020 is Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-24 17:43:21 UTC ]
More news stories like this | News stories tagged with: #digital appeared #coronavirus impact #ak arts #book festival


Collins' Beyond Entrepreneurship 2 goes to Random House Business

American writer and consultant Jim Collins, author of Good to Great, is releasing an "ambitious upgrade" of his first book, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company, previously unpublished in the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 15:02:55 UTC ]
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Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital marketing #book of the year


Penguin Random House Extends Temporary E-book, Digital Audio Terms for Libraries

Terms of sale first enacted in March to help librarians during the Covid-19 crisis will now run through the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #libraries #random house


Singapore Names 2020 Book Award Finalists, Adds Digital Categories

Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
More news stories like this | News stories tagged with: #digital marketing #publishers association's #digital publishing #book award


How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media


Penguin Random House Extends Open License for Online Readings Through 2020

The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online readings #coronavirus outbreak #libraries #random house


Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control

Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News

[ ABC News | 2020-07-12 18:20:00 UTC ]
More news stories like this | News stories tagged with: #family control


Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with: #knight chair #strategic initiatives #digital media


Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | News stories tagged with: #storyblocks access #sister publication #comprising music #digital content


How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
More news stories like this | News stories tagged with: #payment terms #digital media


This new nonprofit trains people for digital media jobs after leaving prison

Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company

[ Fast Company | 2020-06-18 06:00:14 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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Black Bookstore Selling Out of Books For First Time in 30 Years: Critical Linking, June 14, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-14 10:30:00 UTC ]
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Moscow School of Publishing: This Year a Digital Seminar Program

This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
More news stories like this | News stories tagged with: #publishing program


Vietnam’s Liberal Publishing House Wins IPA’s 2020 Prix Voltaire

Liberal Publishing House–specializing in politically charged content that Hanoi has tried to suppress–wins the IPA's highest honor. The post Vietnam’s Liberal Publishing House Wins IPA’s 2020 Prix Voltaire appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 11:35:00 UTC ]
More news stories like this | News stories tagged with: #highest honor