Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
Two novels from Pushkin Press have made it onto the Waterstones Summer Book Club collection. The chain retailer has revealed the 10 titles it will champion by recommending to customers over the summer, with Pushkin Press’ One Night Markovitch by Ayelet Gundar-Goshen and The Brethren by Robert... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles. This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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The 2014 summer event series in the Hamptons will be designed to celebrate the "power, perseverance, and resilience of women." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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The East Village bookstore is stepping up its fundraising efforts for the store's impending move and transition to a nonprofit event space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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#raise money
Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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