Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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OFT delays Amazon/Book Depository decision

Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 15:20 The Office of Fair Trading (OFT) has pushed back its decision on whether to refer the Amazon takeover of The Book Depository to the Competition Commission. The decision was expected to be tomorrow (2nd September) after being... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Trade greets end of Waterstone's 3 for 2

Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstone’s 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Waterstone's to end 3 for 2 next month

Written By: Graeme Neill and Lisa Campbell Publication Date: Wed, 31/08/2011 - 10:27 Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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OFT decision on Amazon merger due Friday

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[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

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[ Media Week | 2011-08-26 00:00:00 UTC ]
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NOOK Newsstand Adds More Titles From Meredith and Time Inc.

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[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

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[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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The Real Apple iPad Killer App? Reading

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[ PC World | 2011-08-10 00:00:00 UTC ]
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July retail growth "modest", amid poor book market

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[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Time Inc. Posts Second-Quarter Gains

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[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Time Inc. Launches New Tablet Strategy

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[ AdWeek | 2011-08-03 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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