Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

Other Publishing stories related to: 'Was 'tatvertising' the nadir of book marketing campaigns?'


States That Have Banned Book Bans: Book Censorship News, June 14, 2024

Seven states have anti-book ban laws on the books, with several others progressing this legislative session. That, plus this week's extensive book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-06-14 13:30:00 UTC ]
More news stories like this | News stories tagged with: #banned book


Book Riot’s YA Book Deals of the Day for May 25, 2024

A teen living through the Kuala Lumpur race riots, a magical historical fantasy, a mission to Jupiter's moon, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-25 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ya book


U.S. Book Show: Book Biz CEOs Discuss Navigating Rapid Changes

More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #baker taylor #schuster


British Book Awards: The 2024 Trade and Book Honors

The 2024 British Book Awards had their big night at Grosvenor House in London, celebrating both book and trade award winners. The post British Book Awards: The 2024 Trade and Book Honors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-14 03:51:46 UTC ]
More news stories like this | News stories tagged with: #big night #grosvenor house #british book


New Book Club Books to Celebrate AAPI Heritage Month

Which books by AAPI authors are you looking to read in your book clubs this month? Continue reading at Book Riot

[ Book Riot | 2024-05-08 17:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #book club


At Abu Dhabi Book Fair: Diwan’s New Naguib Mahfouz Book Covers

Egypt's Diwan Publishing holds a place of honor at the Abu Dhabi International Book Fair with its new series of Naguib Mahfouz covers. The post At Abu Dhabi Book Fair: Diwan’s New Naguib Mahfouz Book Covers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 23:56:56 UTC ]
More news stories like this | News stories tagged with: #international book


The Best Book Club Books Out in May

Make your book club spicy with a time-traveling romance, a funny queer-coming-of-age novel with messy family details, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-01 17:00:00 UTC ]
More news stories like this | News stories tagged with: #book club


Book Riot’s YA Book Deals of the Day for April 27, 2024

Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-27 10:30:00 UTC ]
More news stories like this | News stories tagged with: #fairy tale #ya book


Book Banning County Commissioners Censor Honor for Girl Scout’s Banned Book Library

What begins as a story about a Girl Scout Honor being censored for being about a teen's banned books project is a story of commissioners complicit in book banning county-wide. Continue reading at Book Riot

[ Book Riot | 2024-04-24 12:00:00 UTC ]
More news stories like this | News stories tagged with: #banned book


World Book Day: EU to Exclude Book Industry from Late Payment Regulations

Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
More news stories like this | News stories tagged with: #world book #book industry


Book Review: Joseph Epstein’s New Memoir and Book of Essays

The editor and essayist Joseph Epstein looks back on his life and career in two new books. Continue reading at The New York Times

[ The New York Times | 2024-04-22 09:03:39 UTC ]
More news stories like this | News stories tagged with: #book review #memoir


Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #report shows #latest book


Poetic Memoirs, Collections, and Nonfiction Books for Your Book Club

For Poetry Month, get into these memoirs, poetry collections, and nonfiction books written by poets. Continue reading at Book Riot

[ Book Riot | 2024-04-10 17:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry collections #nonfiction books #book club #books written


The Best Book Club Books Out in April

The best book club books out this month are by Leigh Bardugo, Salman Rushdie, Alice Wong, Emily Henry, and others. Which ones do you most want to discuss? Continue reading at Book Riot

[ Book Riot | 2024-04-03 17:00:00 UTC ]
More news stories like this | News stories tagged with: #leigh bardugo #salman rushdie #alice wong #emily henry #book club