Want To Borrow A Library Ebook? Why It Might Become More Challenging (& How Libraries Are Fighting Back)

Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at 'Book Riot'

[ Book Riot | 2019-11-01 10:32:08 UTC ]

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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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American Library Association attacks HC e-lending policy

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 09:19 The American Library Association (ALA) has said HarperCollins US' restrictions on the number of times an ebook can be checked out restricts users' access to information. ALA president Roberta Stevens' claim comes amid new data... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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