Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video

Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is Amazon's speed of delivery, along with the bevy of other perks that come with a Prime account."Prime is about so much more than shipping," Matt Nemer, an analyst at Wells Fargo & Co., said in a report on Thursday. It offers digital music, ebooks, TV shows, photo storage and other benefits, helping keep customers loyal. And Wal-Mart is late to the party, he said. "Frankly, we're surprised it took Wal-Mart this long to launch any sort of loyalty program." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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