Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
News tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


E-Readers for Real Readers

Dedicated devices for reading ebooks have been a hot category for nearly a decade, with tech firms from Amazon, Samsung and Barnes & Noble releasing a dizzying number of options in recent years. Yet while most of the new devices being introduced for reading ebooks... Continue reading at ABC News

[ ABC News | 2015-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real readers #reading ebooks #hot category #tech firms


Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated


When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #native ads


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Always Here Bookstore Shows Up for LGBTQ Readers

Always Here Bookstore, a pop-up in Portland, Ore., aims to be a literary oasis for queer, trans, Latinx, and neurodivergent people of all ages. While they search for a bricks-and-mortar home, co-owners Rafael Hart and John Hart want Always Here to be a go-to source for books with LGBTQ authors... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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Goodreads reviews of JD Vance’s ‘Hillbilly Elegy’ are stuck in limbo amid news that Trump picked the author to be his VP

If you had a sudden urge to review the 2016 memoir for some reason, you might be out of luck right now. Yesterday, former president Donald Trump announced his running mate for the 2024 election: Senator JD Vance of Ohio. Vance, a onetime fierce critic of Trump, is a relative newcomer to... Continue reading at Fast Company

[ Fast Company | 2024-07-16 12:25:00 UTC ]
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This Kindle Unlimited early Prime Day deal gives you a free three-month subscription

It's July, and that means Amazon Prime Day is just around the corner. We're seeing a lot of early Prime Day deals ahead of July 16, and the latest offer coming from within Amazon's umbrella is for the readers out there. Prime members can now lock in three months of a free Kindle Unlimited... Continue reading at Engadget

[ Engadget | 2024-07-03 19:58:56 UTC ]
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Prime members can get Audible free for three months ahead of Prime Day

Amazon Prime Day is later this month, and the retailer has been promoting the big sale with additional discounts with early Prime Day deals. Right now, members of Amazon Prime can snag three months of an Audible Premium Plus subscription for free. This deal runs through July 31. After the... Continue reading at Engadget

[ Engadget | 2024-07-02 20:42:45 UTC ]
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Top 10 benefits of Amazon Prime: Free shipping is just the start

Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s Prime Day dealfest, coming again July 16 and 17). But Prime membership includes other perks, too: Everything... Continue reading at PC World

[ PC World | 2024-07-01 13:28:52 UTC ]
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Why a San Francisco bookstore is shipping queer books to conservative states — for free

Amid growing efforts to censor and ban LGBTQ+ books, one small bookstore in San Francisco is punching back. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-19 10:00:54 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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A Majority of Canadians Now Get Their Books for Free

A survey from BookNet Canada found that 58% of audiobook listeners in the country obtained their books from free sources, such as the library or YouTube, while 62% of e-book readers and 51% of print book readers found free sources for their reading material. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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