The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World
[ BBC World | 2014-02-14 00:00:00 UTC ]
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Tales Of The City, the hugely successful book series written by Armistead Maupin, comes to an end Continue reading at BBC World
[ BBC World | 2014-02-13 00:00:00 UTC ]
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Harry Potter fans were incensed when J.K. Rowling said – in excerpts released from an interview – that she'd had misgivings about Hermione and Ron as a couple. The full text of the interview offers more clarity, along with Rowling's feeling about a controversial scene from the movie series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-12 00:00:00 UTC ]
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'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
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Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World
[ BBC World | 2014-02-06 00:00:00 UTC ]
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From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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An Octopus Publishing imprint is set to publish a book with BBC Radio 6 Music showcasing 500... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Nathan Filer, winner of the Costa Book of the Year with his debut novel The Shock of the Fall, says he was "shocked and delighted" as the announcement was made. Continue reading at BBC News
[ BBC News | 2014-01-29 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Japan is planning to tax sales of foreign online content such as ebooks, apps and downloaded music by late 2015, according to a newspaper report.Japanese who purchase electronic content from foreign firms like Amazon.com through overseas servers don’t have to pay consumption tax, currently at 5... Continue reading at PC World
[ PC World | 2014-01-14 00:00:00 UTC ]
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Knewton, a company that specializes in adaptive learning technology that tracks student use and personalizes instructional content, has reached an agreement with Cengage Learning, an educational and professional publisher, to integrate Knewton software into Cengage’s higher education content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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