Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]

Other news stories related to: "Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015"


Digital Solutions in India 2017: AuthorCafe, a Single-URL Authoring Platform

An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
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‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
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BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Global Publishing Leaders 2016: Kadokawa Shoten Publishing Co., Ltd.

The Kadokawa Group is working to move beyond its existing publishing business to expand in film and web video projects and mobile apps, as well as develop business overseas with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Adult coloring books face threat from app rivals Colorfy, Recolor and more

Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
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Digital Solutions in India 2016: Cloud: The Next Digital Transformation Weapon for Publishers

Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Digital Solutions in India 2016: Taking the ‘Game' to the Next Level

Over the years, the learning industry has been working on various options to find answers to two core questions: "Just how does one make learning more effective?" and "What is the best way to keep learners engaged and motivated with the content?" Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Digital Solutions in India 2016: A Multitude of Outstanding Projects

What went into the initial stages of planning and executing a digital publishing project? Which area posed the biggest challenge? What happened after the project was near completion? Here, 18 digital-solutions providers talk about their unique projects and give a broad idea on the type of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Digital Solutions in India 2016: Publishing in the Post-PDF Age (or Single URL Publishing)

It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Digital Solutions in India 2016: Do-It-Yourself with Ictect

With a company name that is derived from the phrase intelligent content architecture, Ictect promotes a different and structured way of looking at unstructured content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Digital Solutions in India 2016: A New Era in Digital Solutions

The digital solutions industry is having its own Industrial Revolution. More automation, newer processes, and better efficiencies rule the day. Production volume is up, investment in R&D climbing fast, and scale taken for granted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Digital Solutions in India 2016: Big Data and AI with Meta

With nearly 4,000 biomedical research papers published every day, there is an information overload in the scientific research and knowledge world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
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Facebook's fast-loading Instant Articles are now available to all iOS users

In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World

[ PC World | 2015-10-20 00:00:00 UTC ]
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Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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