New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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The UK Competition & Markets Authority (CMA) has announced that it will move on to a Phase Two investigation of the proposed merger between Cengage and McGraw-Hill, after concluding in its first probe that the move could result in higher-priced university textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 16:41:27 UTC ]
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In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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“Then the Fish Swallowed Him,” the first novel in English by the Iranian-born Amir Ahmadi Arian, makes for unnerving reading. Continue reading at The New York Times
[ The New York Times | 2020-03-24 09:00:00 UTC ]
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On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Oneworld has acquired a "riveting" novel set against the backdrop of the Vietnam War, written by Vietnamese poet, journalist and translator Nguyễn Phan Quế Mai. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 07:41:08 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
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Simon & Schuster UK, India and Australia has told all staff they are now "required" to work from home, aligning with policy of its US colleagues. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 23:33:06 UTC ]
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Welbeck fiction publisher Jon Elek has nabbed Scottish writer Emma Christie's Edinburgh-set début suspense novel about deep-held family secrets. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 10:34:31 UTC ]
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Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 07:24:13 UTC ]
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Deep cleaning is being ramped up at the News UK building, home of HarperCollins, after an employee of the Times tested positive for the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:24:36 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 06:20:53 UTC ]
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After an initial phase of investigation, the UK’s Competition & Markets Authority has decided that the loss of competition brought about by the proposed merger between Cengage and McGraw-Hill could raise the price of university textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 21:53:42 UTC ]
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Consolidated revenues for Yale University Press London and subsidiary Yale Representation stood at £7.9m for the year to end June 2019, up 3.4% on the previous year (£7.7m), according to the latest files at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 17:39:34 UTC ]
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Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 02:33:20 UTC ]
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John Murray publisher Mark Richards is co-founding a new publishing company with Diana Broccardo, commercial director of Profile Books, called Swift Press. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 04:45:37 UTC ]
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