Turning Digital into Dollars

The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
News tagged with: #mobile apps #social networks #online gaming #digital content #digital initiatives

Other news stories related to: "Turning Digital into Dollars"

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #digital media #supply-chain issues

‘Edge Case’ begins with a husband’s disappearance and turns into much more

YZ Chin’s novel is a multilayered story about a woman trying to understand who she is on her own and where she belongs in the world. Continue reading at The Washington Post

[ The Washington Post | 2021-09-06 12:00:00 UTC ]
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OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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Why authors are turning down lucrative deals in favour of Substack

The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian

[ The Guardian | 2021-09-03 08:00:22 UTC ]
More news stories like this | News stories tagged with: #comic book #monthly fee #growing number #salman rushdie #exclusive deal #newsletter platform

New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries

Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
More news stories like this | News stories tagged with: #news corp #media company #australian arm #temporary ban #en route #lachlan murdoch #weekly beast #media inquiry

AI startup Boomy looks to turn the music industry on its ear

Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget

[ Engadget | 2021-08-22 16:00:37 UTC ]
More news stories like this | News stories tagged with: #copyright law #youtube videos #top line #moving forward #user base #michael jackson

Want to be a bookseller? This chicken-coop-turned-bookstore is up for grabs.

Big news for booksellers, or even aspiring booksellers: The Times Union has reported that Owl Pen Books, a bookstore nestled in the hills of Washington County, is for sale, along with its 40,000 titles. As perhaps hinted by its location, it’s not just any bookstore: it’s a remodeled hog pen and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-08-20 17:01:40 UTC ]
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A true-crime columnist turns his attention to Victorian-era serial killer Thomas Neill Cream

“The Case of the Murderous Dr. Cream,” by Dean Jobb, re-creates the homicidal doctor’s heartless life in short, highly dramatic chapters. Continue reading at The Washington Post

[ The Washington Post | 2021-08-11 16:06:45 UTC ]
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China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
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Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digital operations #editorial assistant #digital assistant

Why an acclaimed L.A. mystery writer turned to vampire bikers in the desert

How Richard Lange went from literary short stories to crime fiction and his new gothic horror tale, 'Rovers,' about a '70s vampire biker gang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-07-26 13:00:38 UTC ]
More news stories like this | News stories tagged with: #short stories #crime fiction

In ‘Nightbitch,’ a listless mother turns feral

Despite an outlandish conceit, Rachel Yoder’s debut is a reminder of the shared experiences of motherhood. Continue reading at The Washington Post

[ The Washington Post | 2021-07-26 10:30:22 UTC ]
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Artron Focuses on Art Books and Digital Printing

The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #art books

Deciding Between Wet and Digital Proofs

With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Forging Ahead on the Digital Path at C&C Offset

Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #printing floor #40th anniversary #cc offset #forging ahead

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital media #digital advertising

Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade #reaching readers