Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World
[ PC World | 2011-05-23 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 17/05/2011 - 08:18 French culture minister Frédéric Mitterrand yesterday (16th May) called for publishers to increase booksellers' pay for their qualitiative work and for new measures to help shore up the sector, the French trade weekly... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Scott Brick has narrated more than 500 books. Along the way, he's been feted (with 40 Earphones Awards, PW's own Listen Up Awards, and an Audie Award) and challenged (Scandinavian pronunciation). He shares his enthusiasm for the industry and lets us in on his preparation process (horror movies... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
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In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 14/04/2011 - 09:28 The chief executive of the Museums, Libraries and Archives Council (MLA) is to leave his post at the end of May to become director of the Auckland War Memorial Museum in New Zealand. Roy Clare's move comes as the MLA's... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page, Philip Jones and Charlotte Williams Publication Date: Wed, 13/04/2011 - 09:28 Bricks and mortar bookshops in the United States face a grim future, with the heaviest book buyers choosing to buy digitally, delegates at London Book Fair were told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Philip Stone and Graeme Neill Publication Date: Thu, 07/04/2011 - 09:11 Spending in March has hit a six-year low, with sales slumping by 8.7% year on year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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