Trump 2.0: What the Book World Should Do Now

Well, here we are. Here is our world. Here is our next few years. Book people may not have as much economic or political power as other people in other industries, but we have some power. And if we don’t use the power we have, no matter how limited it may feel, how can we […] Continue reading at 'Literrary Hub'

[ Literrary Hub | 2025-01-21 14:44:52 UTC ]

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Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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