Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Chelsea Clinton’s 2017 New York Times bestseller, “She Persisted: 13 American Women Who Changed the World,” is heading from the page to California stages next month. Announced on Wednesday, “She Persisted, the Musical” will be brought to life by Bay Area Children’s Theatre in its world premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-24 00:00:00 UTC ]
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Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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This is just the last announcement in its crackdown on “inauthentic” behavior. Facebook’s head of cybersecurity policy Nathaniel Gleicher published a blog post this morning saying the company has discovered and removed hundreds of pages and accounts it deemed to be “inauthentic.” The pages came... Continue reading at Fast Company
[ Fast Company | 2019-01-17 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Facebook announced over $30 million in grants to organizations trying to help local news publishers. The post Facebook is funding more programs catering to local news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-15 00:00:00 UTC ]
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Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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Social network brings in independent charity in attempt to tackle misinformationFacebook’s fact-checking operation is launching in the UK, with the independent charity Full Fact selected to be the first British publisher to review and rate the accuracy of content on the social network.Posts,... Continue reading at The Guardian
[ The Guardian | 2019-01-11 00:00:00 UTC ]
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Researchers suggest over-65s may lack skills to determine veracity of online newsOlder people are almost four times more likely to have shared fake news on Facebook than the younger generation, according to research published in the journal Science.On average, American Facebook users over 65... Continue reading at The Guardian
[ The Guardian | 2019-01-10 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Despite employing a small army of contractors to monitor posts, it’s clear the company is no longer fit for purposeWay back in the 1950s, a pioneering British cybernetician, W Ross Ashby, proposed a fundamental law of dynamic systems. In his book An Introduction to Cybernetics, he formulated his... Continue reading at The Guardian
[ The Guardian | 2019-01-06 00:00:00 UTC ]
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The CEO sets himself a personal challenge every new year. But after a bruising 12 months, what should he do next? When Mark Zuckerberg began his annual “personal challenges” in 2009, he set the bar pretty low: he dressed like an adult every day for a year. Subsequent challenges were squarely in... Continue reading at The Guardian
[ The Guardian | 2019-01-01 00:00:00 UTC ]
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Facebook is closing out a bruising 2018 filled with high-profile scandals. It started with additional fallout from Russian election meddling and soon included misinformation, Cambridge Analytica, security breaches, and a shady opposition research firm. A new report published just this week found... Continue reading at Slate
[ Slate | 2018-12-20 00:00:00 UTC ]
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Moves to oust the company’s leadership team of Mark Zuckerberg and Sheryl Sandberg suddenly look a lot more serious as its legal position becomes more perilous So far, the public and political reaction in the US to Facebook’s grave misdeeds has been surprisingly muted. That’s about to change.... Continue reading at The Guardian
[ The Guardian | 2018-12-20 00:00:00 UTC ]
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Just about 24 hours ago, we published a story recapping Facebook's terrible 2018. But the year isn't over, and it looks like the drama is going to continue until the bitter end. According to an investigation by The New York Times that cites interview... Continue reading at Engadget
[ Engadget | 2018-12-20 00:00:00 UTC ]
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Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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Writer Heather Marks has won this year’s Quarto Translations Diversity Award, run by the Golden Egg Academy, for her story set in both the 18th century and contemporary Bristol. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologiesFacebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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