Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing, immersion, typeface, white space—the very essence of the magazine experience. Nevertheless, some of the brands we celebrate for their print experiences are looking for ways to extend that legacy into screens that are unreliable in shape and size. These environments have been polluted by ad clutter, time-stamped feeds, endless scrolls and other interface features that constitute “design.” But in speaking with The Atlantic, National Geographic and New York magazine, we’ve learned that it’s possible to translate old print values into a digital world, and develop internal processes to solve for the digital UX conundrum. Experience as a product Traditional print magazines and mobile screens have more in common than one might think. “The big part of the user experience is how things feel and how you make people feel,” says Ian Adelman, chief creative officer at New York magazine. “The thing that magazines have always had, as much as any product, is a very personal relationship with their audience. [Magazines] are a part of their self-identity, because they want to be associated with something or feel a particular way.” A positive change to come in the digital era are collaborations... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
News tagged with: #creative process #nat geo #screen sizes

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