Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]

Other Publishing stories related to: 'Top Digital Marketing Strategies'


Lee Child takes Official UK Top 50 top spot

Lee Child's new Jack Reacher thriller, Never Go Back (Bantam Press), was the bestselling... Continue reading at The Bookseller

[ The Bookseller | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child


AI Challenges, Freedom to Read Top AAP Annual Meeting Discussions

Strategies to rein in illegal copying of copyrighted materials to fuel generative and efforts to defend freedom of expression were front and center at this year's annual meeting of the Association of American Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #american publishers


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #market dominance #jk rowling #sit alongside #stephen fry #jim dale #harry potter #audiobook


Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy

Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic initiatives #business development #audio division #macmillan


The View from the Top

The heads of the IBPA, IPC, and PubWest share insights on the challenges and opportunities for independent publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishing


Bologna 2024: Publishers from Colombia, New Zealand, Morocco Win Top Prizes

Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #bologna children’s book fair


ALA Releases Top 10 Most Challenged Books of 2023

Maia Kobabe’s 'Gender Queer' topped the list of last year's most challenged books, which is again dominated by stories by and about LGBTQ+ persons and people of color, voices that ALA officials said “censors want to silence.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #challenged books #maia kobabe #gender queer #ala officials


OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #digital content


‘I will defeat Richard Osman!’: Holly Jackson on being Britain’s top selling female crime author

The YA novelist talks about her early love of Tomb Raider, true crime and fangirling the cast of the BBC adaptation of A Good Girl’s Guide to MurderA few minutes into our conversation, bestselling author Holly Jackson is convinced she’s spotted the American singer Nick Jonas. It would be... Continue reading at The Guardian

[ The Guardian | 2024-03-30 11:00:08 UTC ]
More news stories like this | News stories tagged with: #bestselling author


How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #publishing summit #hearst


How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #main window #hard drive #main view #originally appeared #libraries


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with: #lawsuit filed #dominant position #digital advertising #czech republic #publishers including


U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #jessica kingsley