Tom Gates campaign for Scholastic

Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
News tagged with: #liz pichon

Other Publishing stories related to: 'Tom Gates campaign for Scholastic'


HC lands book rights to Dunkirk film starring Tom Hardy

HarperCollins division William Collins has acquired world rights to Dunkirk: The History Behind the Major Motion Picture by Joshua Levine. Continue reading at The Bookseller

[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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UK’s Publishers Association Opens Its #LoveAudio Campaign Today

Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk


The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook released


YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage kids #taking place


How to read like Bill Gates: Billionaire's top book picks for 2017

Bill Gates has each year releases a list of his good summer reads. The Microsoft co-founder and philanthropist this year unveiled his reading list in time for a sunny Memorial Day weekend in Seattle. If you're looking for a book to bring to the park, Gates has you covered. Authors who made the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill gates #microsoft co-founder


The 5 Books On Bill Gates’s Summer Reading List–From Jimmy Carter To Trevor Noah

If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company

[ Fast Company | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill gates #jimmy carter #trevor noah #beach reads #makes sense


HarperCollins Launches Literacy Campaign #WhyIRead

The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #200th anniversary


Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #east london


PRH Partners with Save the Children on Reading Campaign

The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourages children #reading campaign #north america


Campaign to watch: The Essex Serpent by Sarah Perry

Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essex serpent #sarah perry


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #dear ijeawele #international women


Scholastic claims two on Oscar's Book Prize shortlist

Scholastic has claimed two titles out of the five shortlisted for Oscar’s Book Prize, which honours the best book published for children under five years old. Continue reading at The Bookseller

[ The Bookseller | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #book published


Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


Rosen returns for more LOL with Scholastic awards

Former Children’s Laureate Michael Rosen is to chair the judging panel selecting the shortlist for the Laugh Out Loud Awards (the Lollies), run by Scholastic UK, for a second year. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #loud awards #scholastic uk


Agatha Christie's paperback artist Tom Adams to appear at CrimeFest

The artist behind Agatha Christie’s iconic book jackets in the 1960s and 70s, Tom Adams, will appear as part of CrimeFest’s ninth line-up. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agatha christie


Tom Fletcher writes 'darkly magic' middle grade novel

McFly band member Tom Fletcher will publish his second middle grade novel for Penguin Random House in time for the Christmas market this October. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade #christmas market


Scholastic pinches Minchin’s Matilda

Scholastic UK has secured world rights to a picture book of the lyrics from musician, actor and comedian Tim Minchin’s song “When I Grow Up” (taken from “Matilda the Musical”), illustrated by Steve Antony. The publisher told The Bookseller Daily at Bologna Children's Book Fair that the book... Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #scholastic uk #steve antony #bookseller daily #bologna children #adult life


British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz model #crowdfunding campaign


Tom Cox book breaks Unbound crowdfunding records

Author Tom Cox's new book 21st Century Yokel has become the fastest title to reach its funding target on Unbound in just seven hours. Continue reading at The Bookseller

[ The Bookseller | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding target


Scholastic Has Third Quarter Loss on Lower Sales

Revenue at the company fell 8.1% in the third quarter, ended February 28. The publisher reported a $15.4 million net loss in the quarter, up from $9.0 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter loss #lower sales #publisher reported