To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-18 12:00:00 UTC ]
News tagged with: #fight churn #broader initiative #small departure #preferences shift #news publisher

Other Publishing stories related to: 'To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition'

Amy Schumer's Debut Moves 40,000 Copies in First Week

Schumer's essay collection, 'The Girl with the Lower Back Tattoo,' expected to be one of the big books of the summer, sold just under 40,000 hardcover copies in its first week on sale, according to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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Bloomberg Media Names Global CRO | People on the Move – 8.10.16

A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek

[ AdWeek | 2016-08-10 00:00:00 UTC ]
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€30,000 Global Illustration Award Debuts at Frankfurt Book Fair

Citing the 'increasing value" of design and illustration in "today's visually dominated world," Frankfurt Book Fair announces a new Global Illustration Award competition to discover and honor international effectiveness in the field. The post €30,000 Global Illustration Award Debuts at Frankfurt... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Pillars of Black Media, Once Vibrant, Now Fighting for Survival

From left, Desirée Rogers, chief executive of Johnson Publishing Company; Cheryl Mayberry McKissack, chief executive of Ebony Media Operations; Melody Spann-Cooper, chairwoman of Midway Broadcasting Corporation. Continue reading at The New York Times

[ The New York Times | 2016-07-03 00:00:00 UTC ]
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Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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How Slate, The Washington Post, Bloomberg fight ad blocking

There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
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Playster All-Media Subscription Service Debuts in U.S.

The multi-content subscription service, in beta since 2014, has gone live. It offers tiered access to books, TV/film, music and video games, and has partnerships with such publishers as HarperCollins and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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Random's Edition of 'Rabbit' Sells 10,000 Copies in Two Days

Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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How Bloomberg Media Plans to Win in the Crowded Events Business

Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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How Bloomberg monetizes readers who arrive from social media

Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday

[ Digiday | 2015-07-27 00:00:00 UTC ]
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UK Group to Fight Bias Against Older Debut Authors

Authors can debut at any age — even after 40, the de facto cut off for young writers — and in the UK a new group is fighting the ageist bias. The post UK Group to Fight Bias Against Older Debut Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-16 00:00:00 UTC ]
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Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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The Little Prince inscribed first edition goes on sale for £150,000

Early copy of Antoine de Saint-Exupéry’s classic story features drawing and note of thanks to Dorothy Barclay, a reporter’s assistant who helped him estimate for the number of stars visible from Earth“I am concerned with matters of consequence,” declares the star-gazing businessman whom Antoine... Continue reading at The Guardian

[ The Guardian | 2015-05-01 00:00:00 UTC ]
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Bloomberg’s Justin Smith: ‘Platforms have done a better job at media.’

It's been a year since Justin Smith became Bloomberg Media's global CEO with the mandate of raising the financial news and information brand's awareness with business executives. We chatted with him about how publishers can Facebook-proof their business, why print still has a future, and working... Continue reading at Digiday

[ Digiday | 2015-02-25 00:00:00 UTC ]
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Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
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New Special Edition Comics Show Debuts June 14-15 at Javits Center

Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Scholastic Debuts Storia School Edition

Scholastic is launching Storia School Edition and Core Clicks, two institutional ebook services that provide access to a database of fiction and nonfiction ebooks designed for pre-K through grade six. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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