To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-18 12:00:00 UTC ]
News tagged with: #fight churn #broader initiative #small departure #preferences shift #news publisher

Other Publishing stories related to: 'To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition'


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data reveals #magazine media


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


German Publishers in Online Copyright Fight

Step into a German cafe and you'll likely find most of your fellow customers leafing through a newspaper or magazine. The consumption of printed media here borders on the voracious - and it's comparatively rare to find your neighbour flicking ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #printed media


Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched suc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading provider #announced today


German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #tablet edition


Indigo acquires two from US debut author

Orion imprint Indigo has acquired two YA books by American debut author, Tess Sharpe. Editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #ya books


OUP puts scholarly editions online

Oxford University Press is to put its scholarly editions online for the first time in a digital... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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HoZ buys fantasy debut

Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut fantasy #british author


Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #major trends #news publishers


Media Decoder Blog: Tina Brown on 'Scaremongering' and Newsweek

The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times

[ The New York Times | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tina brown #print version


Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print continues #business model


Bloomberg Plans Convention Dailies

Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions. The daily, called Bloomberg Insider, will run 32 pages per ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #area dominated


Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format #adult fiction #annual survey #net revenue #ebook sales


Media Decoder Blog: Blind Chinese Rights Activist Is Writing a Memoir

Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Hodder pre-empts 'exceptional' debut

Hodder & Stoughton has pre-empted world rights in debut novel The Universe Versus Alex Woods... Continue reading at The Bookseller

[ The Bookseller | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Picador wins auction for Iceland debut

Picador has won a hotly-contested auction for Burial Rites, a debut novel set in Iceland in the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hotly-contested auction #burial rites


Transworld buys bestselling US debut

Transworld has acquired a debut novel which has already sold over 250,000 copies in the US,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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The Anniston Star to End Monday Edition in October

The publishers of The Anniston Star on Monday announced a series of changes to cut expenses while concentrating on digital growth, including the discontinuation of the Monday print edition of The Star and the Friday Escapes section. The changes com ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monday announced #digital growth