Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at 'Media Week'

[ Media Week | 2020-10-12 09:21:30 UTC ]
News tagged with: #digital media

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Three James Patterson books released in digital for first time

James Patterson's first three Alex Cross detective novels are being released in e-format for the first time by Arrow. Continue reading at The Bookseller

[ The Bookseller | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson


Time Faces Choice of Sale or Reinvention as Digital Power

Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age

[ Advertising Age | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #digital powerhouse #grand vision


In the wake of declines, Time Inc. centralizes digital desks

With print advertising on the wane, big publishing houses are looking to be as efficient as possible. And so magazine giant Time Inc. is creating 10 virtual desks to improve coordination of coverage. The challenge is to make resources go farther without watering down the essence of the brands.... Continue reading at Digiday

[ Digiday | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising


BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek

[ AdWeek | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online behemoth #job lined #large audience #linkedin profile #early 2000s


This Week in Singapore: StoryDrive Asia and Digital Media Potential

Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #storydrive asia


Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract advertisers #individual components


Best of the week: The end of an era for digital media

Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday

[ Digiday | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #gawker media #huffington post #week marked


Digital Media Vet Takes Over at Recorded Books

Tom MacIsaac took the helm of the audiobook publisher and distributor in late June, succeeding Rich Fresse. MacIsaac was CEO of Verve Mobile from 2010 to 2015, where he expanded the company's mobile and advertising capabilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late june #audiobook publisher #recorded books


Q&A: Time Inc.'s New Digital Chief Talks Ecommerce and What’s Next in Social

Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own... Continue reading at AdWeek

[ AdWeek | 2016-08-09 00:00:00 UTC ]
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Digital Media Companies Continue Slow March Toward TV

It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview #vox media #digital publishers


Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publisher #good day #newfronts appeared #post time


Classic George Plimpton Titles Reissued, Go Digital For First Time

Little, Brown's reissue of seven classic George Plimpton sports titles sees them appear in digital format for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital format


YouTubers hit mainstream as digital media become top choice for new talent

They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian

[ The Guardian | 2016-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital download #sales charts #top gear #production team #traditional media #billion views


Time Warner Cable sweetens deal again for Dodgers TV channel -- and still no takers

In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southern california #pay-tv providers #last-ditch effort


The four types of fan reactions to Time Warner Cable's ongoing Dodgers channel plight

It was the news that had hard-core Dodgers fans personifying the spectrum of face emojis on their smartphones.Time Warner Cable said Tuesday that it had cut by 30% the price of the sports channel owned by the Dodgers with the hope ends the standoff over distribution of the channel with DirecTV... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-24 00:00:00 UTC ]
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Time Warner Cable lowers price of Dodgers channel, hoping to end stalemate

Time Warner Cable is floating a proposal designed to end the standoff over distribution of the sports channel owned by the Los Angeles Dodgers to allow legions of Southern California baseball fans to enjoy Hall of Fame announcer Vin Scully's final season in the broadcast booth.Time Warner Cable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final season


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association media #digital products


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inventory programmatically #core business #ad inventory #media buyers


Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices #sharp rise #ad tech