Time Inc. Taps Defy Media CRO to Lead Fortune's Business Side

Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The appointment fills a vacancy created when then Fortune publisher Brendan Ripp moved to Sports Illustrated.It's a telling hire, given Mr. Danetz's role at Defy, whose brands include humor sites such as Break.com and fashion and lifestyle sites such as Gloss.com. Fortune is planning to introduce a new website on June 1 that will be independent of CNNMoney.com, where its content has lived for years. Around that time, Time Inc., which publishes Fortune, is slated to separate from parent Time Warner, which owns CNN and its website. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-07 00:00:00 UTC ]

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