Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences based on their interests rather than just their age group. "Time Inc. does not look at millennials as monolithic," said Deborah Marquardt, general manager of the Time Inc. Style Network. The post Time Inc. is trying to win over millennial women appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]
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