It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the announcement of a round of layoffs last week. While the coming weeks will no doubt be rife with equal parts reflection on the magazine's print past and speculation as to its pixel-bound future, Newsweek's digital core has been working deftly and somewhat under the radar to fortify the foundations for the magazine's next chapter. When Newsweek merged with the IAC's Daily Beast two years ago, the publication inherited some of Beast's digital savvy and the NewsBeast enterprise has done an admirable job drawing Web traffic, attracting 19.8 million unique visitors in October, according to editor in chief, Tina Brown. Across social media the brand has a robust following as well, boasting nearly 2 million Twitter followers to the Newsweek account and over a quarter million Facebook likes. Newsweek's Tumblr is a leader among news sites on the platform with a following of over 180,000 and growth of 177 percent since February of this year, according to Newsweek's own data. Yet, more important than any one social brand, over the past year a small editorial/development team has formed inside the walls of the IAC newsroom, which may very well play a defining role in Newsweek's digital transition.... Continue reading at 'AdWeek'
[ AdWeek | 2012-12-14 00:00:00 UTC ]
It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek
[ AdWeek | 2012-12-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/07/2011 - 08:48 P D James will receive the second Theakstons Old Peculier Outstanding Contribution to Crime Fiction Award, with debut novelist William Ryan and bestseller Lee Child among those to make the shortlist for this year's... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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