This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-09-13 00:00:00 UTC ]
News tagged with: #digital publishers

Other news stories related to: "This classic economic theory could save the digital publishing business"


What if the main character of your favorite classic book were black? A publisher makes it so

Penguin Random House teams with TBWA and Barnes & Noble to launch #DiversityEditions for Black History Month. During the Pequod‘s last voyage in Herman Melville’s classic Moby Dick, Captain Ahab is 58 years old. Physically, he has a prosthetic leg made of whale bone, and a pale white mark or... Continue reading at Fast Company

[ Fast Company | 2020-02-05 09:00:42 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #herman melville #barnes noble #main character


The Guardian is the latest old-line publisher to reach outside the business for a CEO

As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday

[ Digiday | 2020-01-16 05:01:09 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #scientific publishing #ceo appeared


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #media landscape #walled gardens #ad blockers #fair share #publishers aren #unprecedented challenge #ad revenue


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | All news stories tagged with: #digital publishers


Redundancies at Unbound as publisher 'pauses' digital list

Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 01:15:11 UTC ]
More news stories like this | All news stories tagged with: #accepting submissions


Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | All news stories tagged with: #consumer data #futurebook live #digital marketing #audio publishing


Adam Matthew Digital to publish RSC archives

Publisher Adam Matthew Digital is working with the Royal Shakespeare Company to digitise parts of the organisation’s archive and make them accessible to academics. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 09:28:08 UTC ]
More news stories like this |


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | All news stories tagged with: #digital media #daily basis #revenue streams


Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
More news stories like this | All news stories tagged with: #book business #amazon publishing #equal pay #unconscious bias


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #digiday research


Digital focus for Libraries Week as Bobby Seagull publishes manifesto

Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | All news stories tagged with: #libraries #digital technology #libraries week #digital focus


‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit

Revenue diversification, a programmatic talent crunch, and trouble for media's middle class: Here's what people are talking about down at DPS. The post ‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 11:58:06 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #middle class #revenue diversification


Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this | All news stories tagged with: #digital media #nielsen #hollywood reporter #digital presence #rate base #printing press


BA and retailers demand business rate reform to save UK high street

The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 17:07:43 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #high street #joined forces


W H Allen to publish Italian ‘cult classic’ on stupidity

Ebury imprint W H Allen is to publish The Basic Laws of Stupidity by the late Italian economist Carlo M Cipolla for the first time in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 21:03:56 UTC ]
More news stories like this | All news stories tagged with: #ebury imprint


Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


The Book People and Save the Children to publish 7-year-old Tom Burlison

Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller

[ The Bookseller | 2019-05-28 01:00:26 UTC ]
More news stories like this | All news stories tagged with: #book people


Hamish Hamilton to publish 'lost nature classic'

Hamish Hamilton will publish “a lost classic of children's nature writing”, The House Without Windows, from 1927, to be introduced and illustrated by Jackie Morris.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 21:56:21 UTC ]
More news stories like this | All news stories tagged with: #jackie morris #nature writing #hamish hamilton


Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #garett sloane #ad formats #johnson johnson