These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode, eclipsing second-place WWE... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-11 21:10:10 UTC ]

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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Licensing Hotline: June 29, 2023

Read on for news about Random House Children's Books' publishing plans for Afro Unicorn; Scholastic and Insight Editions' OMG POP! books; Really Big Coloring Books' range of products featuring PBS Kids properties; MerryMakers' launch of an InvestiGators licensing program; a new licensing effort... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

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[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

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[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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How ad platforms are inflating streaming TV performance

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[ Digiday | 2023-06-20 13:41:01 UTC ]
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Why measurement rivals Nielsen and EDO are teaming up

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[ Advertising Age | 2023-06-20 09:00:00 UTC ]
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Black creators drive higher media value for marketers, study finds

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[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Horizon reaches currency deal with Nielsen rival VideoAmp

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[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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YouTube adds VideoAmp to its data clean room

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[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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[ Digiday | 2023-05-05 04:01:00 UTC ]
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2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

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[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Nielsen and the Future of TV Measurement

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[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

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[ AdWeek | 2023-04-25 14:14:53 UTC ]
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London Book Fair: New Data on UK Readers of Translated Fiction

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[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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Nielsen Regains National Accreditation After 2021 Suspension

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[ AdWeek | 2023-04-17 15:00:00 UTC ]
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Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

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[ AdWeek | 2023-04-10 20:00:00 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

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[ The Guardian | 2023-04-09 14:00:03 UTC ]
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TV measurement should include homes with no TVs, research group says

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[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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